"If you only like shooting games and your not a fan of action adventure games and you never played or own a God of War then you need to pick up all 3 games on the same day, because you will like this game a whole lot. I recommend this to you for so many reasons that i can't even explain."Uh, yeah... sure... whatever.
So, with that being the standard for most user reviews across the Web, you'd think that people would be smart enough to not -- you know -- publish them in print. Seems Kmart isn't of that majority, however, as they recently revealed that they will be posting user reviews from their Website on the covers of games being sold in their store.
Out of all the places I thought would do this, I never expected it to be a retail outlet. A small videogame site, sure, but a store? That's just plain crazy talk. I mean, you can't expect them of all people to post actual, constructive criticism for their products, right?
Except they totally are. Just take a look at what they're looking for in these "reviews":
Okay, so you've got some half-way decent guidelines in place. But I still don't trust it. I mean, there's gotta be a catch of some sort, right? Like maybe they'll only publish reviews that show games in a positive light? That seems to be the most likely course of action. They are in the shady business of selling things for cash, after all. Editorial integrity doesn't seem like a top priority for them.
- Helpful and constructive (emphasis added)
- Unique and well-written
- Written for an audience that may be made up of non-gamers; your review will be read by gamers and non-gamers of all ages
- About a title released in the last month or so, or a more "evergreen" title (Example: Red Dead Redemption or NCAA Football 11) that will be prominently featured on store shelves for several months.
- Abide by the MyKmart terms of service
- Describes what the gamer should expect, rather than simply saying the game is "good" or "bad."
Or maybe I'm wrong. Maybe I'm being too harsh on them. I mean, it's possible that they actually do care about delivering honest to god reviews, right?
Nah, that would never happen.
Still, I'm curious to see how this will develop. The last retail outlet that tried something along these lines -- Best Buy with their gaming magazine @Gamer -- didn't exactly get a good response from the community. I know this is only a volunteer thing (they specifically stated that users who get featured will not get any benefits like free games or anything), unlike Best Buy's efforts, which was a full-on publication, but even so, I can't shake the feeling of shadiness around the whole thing.
What do you all think? Is this as stupid as it sounds? Or there some sort of use for this? Post your thoughts below.
[Via Giant Bomb]